Proactiveness and Exploitation Competitive Strategies of Mobile Communication Firms in Rivers State

The purpose of this paper is to investigate the relationship between proactiveness and exploitation strategies for meeting the existing and future market demands of consumers. From the population of 162 employees made up top level managers, middle level managers and supervisors, a sample size of 112 from four mobile communication firms was drawn for the study. For the analysis of the hypothesis and research question, data were generated by the administration of questionnaire and analysed using mean and standard deviation statistical tools (univariate analysis). For hypothesis testing, the Pearson Product Moment Correlation Coefficient was used to ascertain the relationship between the variables. Based on the findings, the study concluded that there is a significant relationship between proactivenesss and exploitation strategies of the mobile communication firms in Rivers State. The study then recommended that exploitation strategy should be based on the improvement of the existing competencies and resources in order to improve on their operational efficiency towards meeting future demands.