A Study of Tourism Development Influence on QoL – Perceptions of Alishan Indigenous Tribes in Taiwan

The purpose of this study is to analyze the influence of indigenous people’s perceived the quality of life (QoL) on the tribe in the process of tourism development. In the survey, 8 tribes in Alishan were selected as the research objects, and a total of 827 valid questionnaires were collected through random sampling based on the proportion of each tribe's households. After statistical analysis, the findings of this study are as follows: 1. In terms of the influence on QoL, indigenous people’s perceived higher are "I am proud of our tribe". 2. Different demographic variables have an influence on the perceived QoL of indigenous peoples. 3. Those whose family work has nothing to do with the tourism industry have a higher perception of the influence on the QoL. Based on the above findings, this study not only gives suggestions to indigenous tribes and tourism sectors of the government, but also puts forward specific research reference directions for future tribal tourism researchers.